数字营销的未来研究方向



活动地点:腾讯会议号:726679384

活动时间:2021-04-23 14:00:00

主办学院:悉尼工商学院

讲座题目:数字营销的未来研究方向

                Future Research Topics in Digital Marketing

主讲者: Paul Harrigan  西澳大学 副教授

主讲者简介:

Paul Harrigan (Acting Head of the Marketing Department, UWA)
Dr Paul Harrigan is an associate professor at the UWA Business School, teaching more than 1700 students per semester, both on campus and via live video stream on Facebook in the growing importance of digital marketing.

主要内容:

Dr Harrigan’s research has extended to a range of issues in social media marketing, including customer engagement, customer relationship management, customer privacy issues, and corporate social responsibility.
He is widely published in more than 30 journals around the world and provides expert opinions for major media outlets such as ABC News, The Weekend West, The Australian and The Business Spectator.

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